By training everyone who has input to the decision process in the six principles and by developing transparency around the decision process, politics can be minimized, objectivity maintained and garbage circumvented. The six principles of Decision Quality (DQ) offer a great starting point for minimizing garbage in. The difference is often the decision process specifically how to bring people together to improve the quality of their decision-making. Analytics help people make decisions hopefully good ones. It is a people problem frequently a company cultural problem. I challenge this stand GIGO can occur regardless of the system used–Excel documents are particularly prone to GIGO, either by accident or malicious forethought. GIGO is also used as a pejorative by persons who seek to undermine or deride use of advanced analytical and decision-support systems. For God knows that when you eat of it your eyes will be opened, and you will be like God. But the serpent said to the woman, You will not surely die. This is particularly true when decision-support systems are concerned and the input to computer programs derives from individuals or teams rather than from streams of accounting or other data. Garbage In, Garbage Out - by Judd Garrett God said, You shall not eat of the fruit of the tree that is in the midst of the garden, neither shall you touch it, lest you die. The computer is often blamed for the failings of what is really a people-and-process problem. Needless to say, this is most unfortunate. A hungry mama bear resorted to dumpster diving for an evening snack this week in Kamloops, B.C., and she brought her cubs along for the adventure. Since the data entered into the computer is then processed by the computer, people who do not understand the processes in question tend to believe the data they see.” Wikipedia goes on to explore an expansion of the term to Garbage In, Gospel Out, “a sardonic comment on the tendency to put excessive trust in ‘computerized’ data, and on the propensity for individuals to blindly accept what the computer says.
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